The profit model of the theme park is the combination of the way that the theme park obtains economic income through the input of relevant economic elements and other material benefits, and its core is the combination of ways that the theme park obtains cash inflow.  From the depth of the theme park product series, there are mainly the following profit models:

(1) The profit model of tourism tickets is the most basic and elementary profit model of theme parks.

(2) The profit model of recreation products and services, which is the core profit model of theme parks, is the profit model of providing recreation services and corresponding service experiences that help enrich the experience .

(3) The profit model of tourism tracking and co-service is that in the theme park area, tourists can make profits through corresponding extension services such as catering, accommodation, shopping and so on.

(4) The park’s commercial profit model is a combination of profit models that achieve profit through its own festival activities, foreign investment promotion, and other external services such as exhibitions and advertisements. This is the in-depth development profit model of theme parks.

The market positioning of Chinese theme parks is generally broad. With the intensification of market competition, it is necessary to continuously study market changes and innovate amusement projects to meet the needs of the market.

Some developers have begun to tailor-made theme parks for specific markets, and have consciously strengthened the targeting of the source market in terms of theme selection and project design. At the same time, at the beginning of the construction of the scenic spot, market development and construction should be carried out simultaneously, and publicity and promotion work should be done well in order to successfully enter the market and attract enough tourists.

(1) The cultural nature and diversity of theme selection The selection of themes will be increasingly diversified in the framework of space, time and element dimensions. Between traditional culture, modern culture and future culture, it tends to traditional culture; between ecological culture, artifact culture and philosophical culture, it tends to artifact culture.

(2) Creativity and diversification of entertainment content Theme parks will pursue entertainment more in terms of product content. With the diversification of culture, the modernization of technology and the diversification of tourists’ entertainment needs, the theme park will enrich the performance content and strengthen participation in the tour guide system, catering system, shopping system, performance system, riding system, atmosphere building system, etc. Insiders, increase interactive content, and even launch creative content. Build a new scene one by one “user + scene”, and use the Internet to realize online and offline interaction.

(3) Participation and personalization of activities The popularity of theme parks and tourist satisfaction are largely determined by effective product supply. Participation and entertainment are the basic conditions that determine the effective supply of products, because only with participation and entertainment can a product form appeal and affinity, thereby promoting a benign interactive relationship between theme parks and tourists.

With the all-round application of modern scientific and technological means, the general trend of the evolution of theme park products is as follows: more and more participation and more and more personalization.

(4) The safety and comfort of the amusement process The theme park will fully reflect the safety concept and the process of design, manufacture, installation, operation, maintenance, operation and management of amusement products, entertainment content, activity methods, atmosphere rendering, etc. Implement safeguards to ensure the safety of tourists throughout the process.

The arrangement of tourist routes in the park, the configuration of service facilities, the combination of amusement items, and the construction of garden environment will pay more attention to the convenience and comfort of tourists’ leisure and entertainment, so that the theme park can truly become a tourist destination for people to realize their ideal of joy. .

(5) Integration of tourism and urban (regional) development The typical feature of theme park development in the new era is that it has changed from an independent event in the past to a broader urban or regional perspective, which deeply promotes the integration of tourism and urban and regional development. . Local governments, especially those cities that lack monopoly tourism resources, have begun to consider how to promote economic restructuring and upgrading through theme parks.

Since the reform and opening up 30 years ago, China’s amusement equipment industry has gradually formed a structure including design, manufacture, installation, use, maintenance and inspection from scratch, from small to large, and from imperfect to perfect. There is a complete set of relatively complete systems for testing and safety supervision, and each work is developing in the direction of scientific, standardization and standardization.

The design innovation ability of amusement equipment has also been greatly improved, and it has moved from surveying and mapping imitation to independent research and development. The production enterprises have grown from a few in the beginning to nearly 100 at present, and these enterprises are mainly distributed in Guangdong, Hebei, Zhejiang, Shanxi and Beijing.

With the rapid development of modern science and technology and the continuous application of new technologies in amusement facilities, the development of amusement facilities at home and abroad is changing with each passing day. There are five main characteristics in the development direction:

1.Towards faster, higher and more stimulating development

One is to change the way of gliding. The scooter (rolling roller coaster), known as the “king of amusement machines” by the international amusement machine and amusement park industry, is one of the main facilities of large amusement parks. Foreign roller coasters are divided from the main material, with steel structure and wooden structure; from the perspective of riding form, they are not limited to seat-type fixed carriages, but to stand-up, movable carriages and suspended cockpit (swing chairs) type.

For example, the riding device of the suspended cockpit scooter is suspended under the track. When the car body slides to the upper end of the track, the passengers are thrown above the track on their head and feet, and they feel like they are thrown out, and they are subjected to potential energy transformation. For the acceleration of kinetic energy. The running speed of the scooter is also getting faster and faster.

At present, the maximum speed of the scooter has already exceeded 150k/h, and the maximum number of loops per scooter can reach ten loops. For example, the Ohio State Roller Coaster (14 sets) has a round “Millennium Force” with a peak of 91m, an inclination angle of 80°, a total track length of 2010m, and a maximum speed of 147km/h.

There is an “L”-shaped track, an amusement facility called “Straight to the Sky”. Tourists sit in the carriage. After accelerating through the horizontal section of the track, they whistling and rushing up to the towering vertical track, giving people the feeling It is straight into the sky, the tourists are facing the blue sky at this time, and the carriage goes down vertically along the track. From this, the tourists experience the feeling of free fall, and then slide back to the starting point. The whole process gives people an extremely thrilling and exciting feeling.

The second is to change the “flying” mode of people in the air. The “Flying Man” in Six Flags Park in Los Angeles, USA, when the tourists put on their safety equipment in a prone position, lift the tourists to a height of 60m with a steel wire rope, and then suddenly release the lock, so that the tourists swoosh from the height like a bird spreading its wings. Go down, let the gravity swing in the sky, and enjoy the wonderful moment of “free flight”.

The third is to improve people’s rotation and ejection form. There is a multi-degree-of-freedom rotating turntable for the brave. When a person is in an upside-down position in the air, the riding device can swing independently and arbitrarily. The catapult rides “launch” tourists to an altitude of 60m in only 1.8s, so that tourists can experience the thunderous speed of the rocket and the height of the moon in nine days, and enjoy the stimulation of 3 to 5 times the acceleration of gravity.

The fourth is to enhance the viewing height of people. The high-altitude viewing bus, which is the symbol of amusement parks, has been constantly refreshed in recent years. Japan is the country with the largest concentration of giant viewing cars over 100 meters, mainly including the 107m “Rainbow” viewing bus at Mitsui Amusement Park in Kumamoto, the 120m viewing bus at Koto in Nishi-ku, Fukuoka, the 108m viewing bus at Osaka Seaside, and Tokyo Bay.

The 120m observation bus of the 120m, the 117m observation bus of Kasai Rinkai Park near Tokyo Disneyland, etc. Opened in February 2000 to welcome the arrival of the new century, the “London Eye” viewing car has a total height of 135m, a total of 32 transparent capsule-shaped gondolas equipped with air-conditioning equipment, and a capacity of 800 passengers.

The maximum passenger capacity per hour can reach 1,600 people, and the total investment in equipment is as high as 35 million pounds. Singapore put into operation in 2009 the world’s tallest 165m viewing car. At the same time, my country’s domestic viewing vehicles have also developed rapidly. For example, Shanghai Amusement Machinery Engineering Company designed and manufactured a giant viewing vehicle with a height of 108m in 2002.

The first one was installed in Shanghai Jinjiang Park, and Jiangxi built the “Nanchang Star” “158m viewing car. It can be seen that increasing the height of the giant sightseeing car has become a development trend.

2.High-tech are increasingly applied

With the rapid development of modern science and technology, high-tech is more and more widely used in amusement facilities, such as VR (Virtual Reality virtual reality) technology, laser technology, network technology and so on. The new amusement facilities often integrate sound, light and electricity, and combine with the active participation of tourists, giving people a new experience.

The current VR technology is a computer system that can create and experience virtual worlds. Using this technology, people can choose their favorite football, tennis, golf and other stars as opponents on a small simulated sports field, and use the real ball to compete with them. Be on the real playing field. Others like skydiving simulation, roaming the world, Formula 1 racing, etc. are fascinating and make people linger.

Due to the emergence of new technologies, dynamic movies are no longer simple multi-dimensional seats and stereo images, but a full-scale film that integrates realistic perception, sound, smell, movement, wind, thunder and lightning, and various tactile sensations. Orientation experience. In Hollywood, the real actors on the stage and the actors on the screen merge into one, making visitors feel like a dream, and the magic is incredible.